延安时期读报组的群众性实践考察

An Investigation of the Mass Character Practice of the Newspaper Reading Group in Yan'an Period

延安时期的读报组作为特殊历史时期型构的特定信息文化传播组织,在中国共产党宣传史和群众工作史上具有重要的地位和价值。这一时期的读报组传承创新了中国共产党此前读报组群众性的实践范式,从观照群众的政策制定出发,推动读报主体让渡客体,并从读报内容、形式、技巧、模式等方面力求满足群众诉求,使读报效果由被动接触跃升到主动信任的群众性旨归,在深化党性与群众性中实践了联系群众、服务群众、反映群众的新闻宣传内在逻辑,积累了丰富的历史经验。

The newspaper reading group in Yan'an period,as a specific information and cultural communication organization formed in a special historical period,has been holding an important position and value in CPC(Communist Party of China)publicity history and the history of working with the general public.The newspaper reading group during this period inherited and innovated the previous mass practice paradigm of newspaper reading group of the CPC.It started with formulating policies for the general public,promoted the subject-object transfer of newspaper reading,and comprehensively met the demands of the general public in terms of the content,form,skills and mode of newspaper reading,achieving the goal of a public-oriented newspaper reading and the effect of changing from passive contacting to active trust.Concerning deepening the CPC spirit and mass character,it achieved the internal logical baseline of news publicity that connects,serves,and reflects the wishes of the general public.Rich historical experience has also accumulated.