新媒体时代天津民间文化融合服饰品牌设计研究

Research on the Design of Tianjin Folk Culture Fusion Clothing Brand in the New Media Era

文章旨在探讨新媒体时代,天津民间文化的发展现状和文化创意延伸应用情况,并探讨天津民间文化和服饰设计的融合对服饰品牌创新和文化传承的价值影响。通过文献分析和案例分析,发现新媒体环境下民间文化和服饰设计融合应用的潜在能力和重要意义,同时分析提出相应的四点关于天津民间文化与服饰品牌设计融合发展策略包括依托新媒体推广、整合民间文化资源、定位品牌文化内核、融合传统又契合现代。希望能给相关领域的学者提供参考依据。

This article aims to explore the development status of Tianjin folk culture and the extension and application of cultural creativity under the perspective of new media,and explore the value impact of the integration of Tianjin folk culture and clothing design on clothing brand innovation and cultural inheritance.Through literature analysis and case analysis,the potential ability and significance of the integration and application of folk culture and clothing design under the new media environment are discovered.At the same time,the corresponding four-point integration development strategy of Tianjin folk culture and clothing design includes relying on new media promotion and integration.Folk cultural resources,positioning the core of brand culture,integrating tradition and modernity.Hope it can provide a reference for scholars in related fields.