高职院校运用官方抖音加强思想政治教育工作的有效途径

On the Effective Ways for Higher Vocational Colleges to Strengthen Ideological and Political Education by Using the Official Tiktok

抖音作为一种迅速崛起的新型网络媒介,其接地气的内容供给、有冲击力的瞬时表达及音画话结合的呈现手段,为高职院校的思想政治教育提升亲和力、吸引力和感染力提供了新的平台。然而,高职院校在运用官方抖音开展思政教育工作时存在运营团队缺乏必要的专业人才、视频内容的碎片化、教师新媒体素养不足等问题。因此,高职院校要切实加强官方抖音平台的建设力度,强化短视频内容提炼,优化短视频呈现方式,增强师生队伍建设,努力提升抖音短视频在高职院校思政教育工作中的实效。

As a rapidly rising new network media,Tiktok provides a new platform for ideological and political education in higher vocational colleges to enhance affinity,attraction and appeal through its grounded content supply,powerful instantaneous expression and presentation of combination of audio,painting and speech.While the lack of professionals,the fragmentation of video content and the lack of teachers’new media literacy have also brought challenges to the ideological and political education work.Therefore,higher vocational colleges should effectively increase the construction of the official video platform,enhance the content extraction of short videos,optimize their presentation mode,strengthen the construction of teachers and students,and improve the effectiveness of Tiktok in ideological and political education in higher vocational colleges.