青年亚文化视角下的青年文化认同建构——以熊猫头表情包为例

Shaping of Cultural Identity from the Perspective of Youth Subculture-Taking the Panda Head Meme as an Example

熊猫头表情包是当代青年在进行互联网社交时重要的社交工具,是青年亚文化的重要体现之一。它因网友对于不同元素的拼贴(比如熊猫头元素和人的面部表情的组合)而诞生,表现出明显的同构性,在一次次全民狂欢中传播,背后体现的是当代青年在进行网络社交时所具备的高度的圈内认同与明显的社交边界感。熊猫头表情包对于了解青年亚文化非常重要。该文对熊猫头表情包的拼贴组成、传播方式进行了研究,旨在更好地认识当代青年在互联网社交中的自我定位,理解当代年轻人对于自身个性的独特表达方式,加深对青年群体进行互联网社交现实需要的相关认识,从而把握青年网络社交认同与克制并存的特点。

Panda head memes are an important social tool for contemporary youth when engaging in online socializing,and are one of the important manifestations of youth subculture.It was born due to the collage of different elements by netizens(such as the combination of panda head elements and human facial expressions),exhibiting obvious isomorphism and spreading throughout the national carnival.Behind it is the high level of social identity and clear social boundary that contemporary youth possess when engaging in online socializing.Panda head memes are very important for understanding youth subculture.This article studies the collage composition and dissemination methods of panda head memes,aiming to better understand the self positioning of contemporary youth in internet socializing,understand the unique expression methods of their own personality,deepen the relevant understanding of the practical needs of young people when engaging in internet socializing,and grasp the characteristics of both identification and restraint when young people engage in online socializing.