新媒体环境下非遗在青年群体中的传播策略研究

Research on Communication Strategies of Intangible Cultural Heritage among Youth Groups under New Media Environment

非物质文化遗产作为中华优秀传统文化的重要组成部分,传承非遗文化能够助力青年树立文化自信,关系青年的成长成才,关系国家前途命运。新媒体作为互联网传播信息的主要方式,而青年作为网络活跃群体,通过新媒体传播信息将成必然。要用好网络阵地,推动青年文化自信来源于对中华优秀传统文化的认同和发扬。该文分析新媒体环境下,非遗在青年群体中传播的意义、现状和所面临的困境,进而通过数字化产品、线上体验式教育、新媒体技术和热门平台运用等多种方式来探寻面向青年群体传播非遗更有效的途径。以此让青年群体真正领悟非遗的精神内涵和时代价值,增强青年的民族自豪感,让文化自信深植于青年心中。

Intangible cultural heritage,as an important part of excellent traditional Chinese culture,can help young people build cultural confidence,affect their growth and development,and affect the future and destiny of the country.New media is the main way to disseminate information on the Internet,and young people,as an active group on the Internet,will inevitably disseminate information through new media.It is necessary to make good use of the network position and promote the cultural confidence of young people from the identification and promotion of excellent traditional Chinese culture.This paper analyzes the significance,current situation and difficulties faced by the dissemination of intangible cultural heritage among young people in the context of new media,and then explores more effective ways to disseminate intangible cultural heritage to young people by innovating digital products,providing online experiential education,and improving the application of various new media technologies and popular platforms.In this way,young people can truly understand the spiritual connotation and times value of intangible cultural heritage,enhance the national pride of young people,and let cultural confidence be deeply rooted in the hearts of young people.