基于多源数据的民宿关注差异分析及其空间优化策略

Spatial Optimization Strategy and Differential Analysis of Homestay Attention Based on Multi-Source Data

为了厘清乡村民宿设计中多主体间的主要矛盾,该文采用内容分析方法,对国内18家乡村民宿中游客、经营者与建筑师三个参与主体在互联网上发布的多源数据进行研究。通过计算编码数量占比和标准差偏离程度,明确了不同视角的关注重点和关注差异,定位了乡村民宿设计的痛点和盲区。研究发现,三个主体都高度重视民宿周边的自然环境,但对服务人员和客房空间的关注存在显著差异。该文提出了客房设计精细化、服务空间舒适化和围护结构消隐化的空间优化策略。

To clarify the main contradictions among multiple stakeholders in rural homestay design,we use content analysis to study multisource data published by tourists,operators,and architects on the Internet from 18 rural homestays in China.By calculating the percentage of coding numbers and standard deviation,the focus and differences of different perspectives were clarified,and the pain points and blind spots of rural homestay design were identified.The study found that all three stakeholders attach great importance to the natural environment around the homestay,but there are significant differences in their attention to service staff and guest room space.Therefore,we propose spatial optimization strategies that focus on the refinement of guest room design,the comfort of service space,and the concealment of enclosure structures.