网络传播视域下鼓吹乐的发展路径研究

On Paths of Development of Guchui Music from the Perspective of Network Communication

鼓吹乐是我国传统器乐形式代表之一,具有重要的历史和文化价值。网络时代,利用全媒体推进鼓吹乐传播具有可行性和必要性。网络传播的工具价值与社会价值使鼓吹乐在互联网传播中具有一定优势。同时,网络传播视域下的鼓吹乐也面临着内容匮乏且碎片化、文化认同感被弱化等问题与挑战。借助先进的传播工具实现鼓吹乐的正向传播,需要掌握和运用科学的方法。为此,应丰富网络上鼓吹乐的内容,提升大众对鼓吹乐的理解;营造良好网络环境;强化大众对鼓吹乐的文化认同,从而利用网络传播实现鼓吹乐的健康发展,最终借力网络传播引领我国传统音乐的复兴。

Guchui(wind and percussion ensemble)Music,as one of the representative forms of traditional instrumental music in China,has important history and cultural value.In the era of the internet,it is feasible and necessary to use all media to promote the dissemination of percussion music.The instrumental and social values of online communication give Guchui Music certain advantages in internet communication.Meanwhile,it also faces problems and challenges such as content scarcity and fragmentation,and weakened cultural identity from the perspective of online communication.And it is necessary to master and apply scientific methods to achieve the positive dissemination of it through advanced communication tools.Therefore,it is a must to enrich the content of Guchui Music on the internet and enhance the public’s understanding of it.Creating a good network environment and strengthening the cultural identity of the public towards percussion music are also needed.All these efforts will contribute to the result that a healthy development of Guchui Music can be achieved via utilizing online communication,ultimately leading the revival of Chinese traditional music through online communication.