新媒体视域下南京金箔的数字化传播研究

Research on Digital Communication of Nanjing Gold Leaf from the Perspective of New Media

该文是关于南京金箔在新媒体视域下的数字化传播研究。该文不仅分析了现阶段南京金箔的传播策略和现状,还阐述了其文化价值并强调了数字化传播对于南京金箔保护和传承的重要性。在探讨南京金箔数字化传播的现状时,也指出了其存在的问题及不足。该文集合南京金箔的特点和新媒体的优势,提出了一系列数字化传播策略,旨在推广和保护南京金箔这项历史文化遗产。因此,该文不仅是一个数字化传播方案,更是一篇有关南京金箔文化的资料和介绍,以期帮助人们更好地了解南京金箔并为其保护和传承做出贡献。

This paper is a study on the digital communication of Nanjing gold leaf from the perspective of new media.It not only analyzes the communication strategy and current situation of Nanjing gold leaf at this stage,but also expounds its cultural value and emphasizes the importance of digital communication for the protection and inheritance of Nanjing gold leaf.When discussing the current situation of digital communication of gold leaf in Nanjing,it also pointed out its problems and shortcomings.The whole paper combines the characteristics of Nanjing gold leaf and the advantages of new media,and proposes a series of digital communication strategies to promote and protect the historical and cultural heritage of Nanjing gold leaf.Therefore,this article is not only a digital communication solution,but also a material and introduction to Nanjing gold leaf culture,which helps people better understand Nanjing gold leaf and contribute to its protection and inheritance.