文旅融合背景下景区文化传播路径探究——以项羽戏马台景区为例

Exploring the Cultural Transmission Path of Scenic Spots under the Background of the Integration of Culture and Tourism-Taking the Xiangyu Ma Tai Scenic Area as an Example

随着国内经济的发展,各产业之间不断融合。文化和旅游的交融已经成为不可避免的事情。徐州依山傍水,是我国人类栖息生活的一片净土,有着丰富的历史文化和名胜古迹。在文旅融合的大背景下,徐州市具有良好的旅游开发和历史文化传播的基础,具备优良的发展路线。徐州市作为我国重要的交通枢纽之一,旅游业的发展却没有跟上经济的发展,使得旅游业和文化产业的融合度得不到提升,没有形成规模化、特殊化、效益化的历史文化旅游胜地。徐州当地饮食文化、教育产业等与旅游产业发展有着密不可分的联系。两汉文化和楚汉文化的交融,诞生的是一片经历沧桑历史的胜地。因此,在文旅融合的大背景下,该文针对徐州市戏马台历史文化旅游产业的发展现状,探讨适合徐州市本地特色的历史文化旅游产业发展路径,具有十分重要的意义。

With the development of the domestic economy,various industries are constantly integrating.The integration of culture and tourism has become inevitable.Xuzhou is a pure land for human habitation and life in China,surrounded by mountains and rivers,with rich historical and cultural relics.In the context of cultural and tourism integration,Xuzhou City has a good foundation for tourism development and historical and cultural dissemination,and has an excellent development route.As one of the important transportation hubs in China,the development of the tourism industry in Xuzhou has not kept up with the economic development,resulting in a lack of integration between the tourism and cultural industries,and the formation of a large-scale,specialized,and cost-effective historical and cultural tourist destination.The local food culture and education industry in Xuzhou are closely related to the development of tourism industry.The fusion of Han culture and Chu Han culture gave birth to a scenic spot that has gone through vicissitudes of history.Therefore,in the context of cultural and tourism integration,it is of great significance for the article to explore the development path suitable for the local characteristic historical and cultural tourism industry of Xuzhou City based on the current development status of the historical and cultural tourism industry of Ximatai.