文旅融合背景下武则天形象再设计创新方法研究

Research on the Innovative Method of Wu Zetian's Image Redesign in the Context of the Integration of Literature and Tourism

在传统文创产品设计方法基础上,该文用生动的创意语言与武则天文化自身特色进行结合,挖掘文化背后的故事,分析得出武则天形象再设计的创新方法。以创意产业中创新发展为视角,从产品的文化特征、设计方法、科技融入及产业集群构建入手,针对代表性成果展开论述,探索用户需求与武则天文化之间的契合点。该文在文旅融合背景下,以创新创意为基础,通过“武则天文化软实力+科技硬实力”的模式,以武则天文化的深入挖掘为起点,区域优势为动力,构建武则天形象再设计创新方法模型。该方法可为武则天文化产业发展及历史人物形象再设计提供有效参考。

On the basis of traditional cultural and creative product design methods,this article combines vivid creative language with the unique characteristics of Wu Zetian culture,excavates the stories behind the culture,and analyzes innovative methods for redesigning Wu Zetian's image.From the perspective of innovative development in the creative industry,starting from the cultural characteristics,design methods,technology integration,and industrial cluster construction of products,this paper discusses representative achievements and explores the connection between user needs and Wu Zetian culture.In the context of cultural and tourism integration,this article is based on innovative creativity and adopts the model of"Wu Zetian's cultural soft power+technological hard power".Starting from the in-depth exploration of Wu Zetian's culture and driven by regional advantages,it constructs an innovative method model for the redesign of Wu Zetian's image.This method can provide effective reference for the development of Wu Zetian's cultural industry and the redesign of historical character images.