网络游戏传统文化风格构建探析——以《永劫无间》与《新倩女幽魂》为例

Analysis on the Construction of the Traditional Cultural Style of Online Games-Taking Naraka:Bladepoint and New A Chinese Ghost Story as Examples

我国传媒行业在文化强国战略中扮演着日趋重要的角色,互联网与技术的蓬勃发展为传统文化的传播提供了全新手段与路径。文化与科技相结合成为当代文化发展的一种主流,虚拟文化产业成为文化创新的亮点。作为媒体之一的游戏产业也将传播好中华传统文化作为自身重要任务,许多网络游戏也可以从一定程度上映射出大众的审美与价值观。网络游戏的普及使得青年这一群体逐渐成为文化传承及传播的中坚力量,以青年为主体的用户玩家,将自己的身心附着在游戏角色上进入虚拟世界去感受文韬武略,从而成为传统文化的传播者与体验者。随着国产游戏的崛起,网络游戏正在逐渐成为新的媒介来推动文化传播。

China's media industry plays an increasingly important role in the strategy of cultural power.The vigorous development of Internet and technology provides a new means and path for the communication of traditional culture.The combination of culture and science and technology has become a mainstream of contemporary cultural development,and the virtual cultural industry has become a highlight of cultural innovation.As one of the media,the game industry also takes the dissemination of traditional Chinese culture as its own important task,and many online games can also reflect the aesthetics and values of the public to a certain extent.The popularity of online games has made young people gradually become the backbone of cultural inheritance and transmission.Young people,as the main users and players,attach their bodies and minds to the game characters in the virtual world to feel civil and military strategy,thus becoming the disseminators and experience of traditional culture.With the rise of domestic games,online games are gradually becoming a new medium to promote cultural communication.