自媒体时代下大学生文化建设研究

Research on College Students' Cultural Construction in the Era of Personal Media

自媒体时代所展现出的交互性、便捷性、普适性和个性化特征使得当今社会信息传播媒介业态发生巨大转变,加速了各种网络多元文化的传播,在这种背景下,当代大学生极易出现文化自信缺失的问题,如何提升自媒体时代下大学生文化建设就成为当前高等教育所面临的主要课题。基于此,该文对自媒体时代下大学生文化建设进行深入研究,结合自媒体时代下大学生文化建设的必要性、重要价值及发展现状,从内容、目标、原则及策略等角度,系统论述自媒体时代下大学生文化建设的开展路径,以期为增强大学生文化自信、提升高校思政教育工作质量提供参考。

The interactivity,convenience,universality and individuation of the personal media era have led to a huge change in the format of information communication media in today's society,accelerating the spread of diverse cultures on the Internet.Under this background,contemporary college students are prone to the problem of lack of cultural self-confidence.How to improve the cultural construction of college students in the personal media era has become a major issue facing current higher education.Based on this,the article conducts an in-depth study on the cultural construction of college students in the personal media era.Combining the necessity,important value and development status of the cultural construction of college students in the personal media era,it systematically discusses the development path of the cultural construction of college students in the personal media era from the perspective of content,objectives,principles and development strategies,with a view to providing reference for improving the cultural self-confidence of college students and improving the quality of ideological and political education in colleges and universities.