长征国家文化公园红色遗产地旅游者角色认同与实践研究

RESEARCH ON THE ROLE IDENTIFICATION AND PRACTICE OF TOURISTS IN THE RED HERITAGE SITES OF THE LONG MARCH NATIONAL CULTURAL PARK

厘清旅游者角色认同与实践机制,对高质量推进长征国家文化公园建设大有裨益。本文聚焦长征国家文化公园红色遗产地,基于角色理论和场所精神,构建“角色—场所”研究分析框架,运用内容分析法探究“重走长征路”旅游者在场所中的认同与实践机制。研究发现:①角色情境由长征沿线持续性长征场所和流动性地方场所双重架构,场所精神由持续性长征精神和流动性地方精神交织构成;②角色实践呈现角色间互动和角色场所互动两种模式,旅游者与东道主、历史事件人物及自然生态空间的互动是主要的角色实践行为;③角色认同发生在角色与场所互动过程中,旅游者在互动实践中产生自我认同、国家认同与人类身份认同,人类身份认同来源于人类身份属性和场所刺激两方面。本文引入人类身份认同与流动性地方场所精神,拓展了红色旅游中的角色认同理论与场所精神,以期为长征国家文化公园的旅游高质量发展提供实践参考。

Clarifying the tourist role and practice mechanism is of great benefit to effectively promote the construction of the Long March National Cultural Park.Built on the role theory and genius loci,this research focuses on the red heritage sites of the Long March National Cultural Park and constructs an analysis framework of"role-place"by using the content analysis method to explore the role and practice mechanism of tourists who take the Long March route.The research found that:1)The role situation is composed of the dual structure of the continuous Long March site and the fluid local place,and the genius loci is composed of the continuous Long March spirit and the fluid local spirit;2)Role practice presents two modes of interaction between roles and interaction between roles and places.The interaction between tourists and hosts,historical event figures and natural ecological space is the main role practice behavior;3)Role identity occurs in the process of interaction between roles and places.Tourists generate self-identity,national identity and human identity in the interactive practice.Human identity originates from both human identity attributes and place stimulation.This paper introduces human identity and the spirit of fluid place,enriches the theory of role identity and genius loci in red tourism,and provides a practical reference for the high-quality tourism development of the Long March National Cultural Park.