图书馆网络视频阅读服务创新路径研究

Research on the Innovative Path of Library Network Video Reading Service

本文旨在研究图书馆网络视频阅读服务的创新路径,通过分析图书馆网络视频阅读推广的现状和国内实践,揭示推广实践的经验和不足,并提出具体的实施路径。通过搭建用户标签体系、构建多平台联动式数字阅读服务推广格局、以网络视频营销推动数字阅读推广、有策略、有计划、多渠道宣传以及注重网络视频的情感价值、平台定位及版权问题,可以有效推动图书馆网络视频阅读服务的发展和创新。

This article aims to study the innovative path of library online video reading services,analyze the current situation and domestic practice of library online video reading promotion,reveal the experience and shortcomings of promotion practice,and propose specific implementation paths.By building a user tag system,constructing a multi-platform linkage digital reading service promotion pattern,promoting digital reading promotion through online video marketing,promoting through strategies,plans,and channels,and paying attention to the emotional value,platform positioning,and copyright issues of online videos,the development and innovation of library online video reading services can be effectively promoted.