科普传播视域下草原植物信息可视化设计的趣味化语言表达

Interesting linguistic expressions of grassland plant information visualization design in the context of science communication

信息可视化作为“读图时代”一种新的信息形式,为大众对信息内容的解读提供了便利。科普传播视域下,将信息可视化中的信息图像、文字注释进行“趣味化语言”的视觉表达,让信息图表无论是图像语言的视觉呈现,还是对所指对象的文字注释,都能够让读者在轻松、愉快的状态下解读信息内容。本文试以草原植物作为信息可视化的设计对象进行探索,通过将草原植物中艰深晦涩的专业术语,转换为趣味化的设计语言,让草原植物信息在轻松愉悦的情境中进行有效的科普传播。

Information visualisation,as a new form of communication in the"picture reading era",facilitates the interpretation of information content by the public.In the field of popular science communication,information images and textual annotations in information visualisation are expressed in a"funky language",so that the visual presentation of information charts or the textual annotations of the objects referred to can make the readers interpret the information content in a relaxed and pleasant state.In this paper,we try to explore the design of grassland plants as an object of information visualisation.By transforming the difficult and obscure terminology of grassland plants into an interesting design language,we can effectively disseminate the information on grassland plants in a relaxed and pleasant context.