基于亲和图法和卡诺模型的外出哺乳服设计

Design of lactation clothing based on KJ method and KANO model

为提高哺乳期女性以及消费者对外出哺乳服的满意度,提出外出哺乳服产品的优化设计方案,基于亲和图法(KJ法)和卡诺(KANO)模型,深入研究消费者对外出哺乳服产品功能的需求,并构建外出哺乳服产品需求清单;通过分析问卷调研,得到外出哺乳服产品各功能需求归属分类、满意度四分象限散点图以及重要度排序。研究结果表明:在外出哺乳服实用功能需求中,消费者更希望外出哺乳服在增强服装可遮蔽性的同时能达到对婴儿友好的目的,其次在服装面料上要选择透湿透气、宽松舒适、质地柔软、抗菌抗静电、保暖防寒作为设计要点,最后在服装的时尚性需求上要以修饰身材和服装样式年轻化作为设计重点。

In order to study the satisfaction of lactating women and consumers with lactating clothing,the optimization design scheme of lactating clothing products was proposed.Based on KJ method and KANO model,the demand of consumers for functions of lactating clothing products was deeply studied,and the demand list of lactating clothing products was constructed.Through the analysis of the questionnaire survey,the classification of functional requirements,the four-quadrant scatter diagram of satisfaction and the importance ranking of nursing clothing products were obtained.The research results show that in the practical function needs of nursing clothing,consumers prefer to enhance the shelterability of clothing while achieving the purpose of baby friendly.Secondly,the moisture permeability,loose and comfortable,soft texture,antibacterial and antistatic,warm and cold should be chosen as the design points of clothing fabric.Finally,in the fashion of clothing needs to modify the body and clothing style as the focus of design.