县级康养旅游发展的问题与对策探究——以陵川县为例

Research on the Current Situation and Countermeasures of County Health Tourism Development——Take Lingchuan County as An Example

随着生活水平的日益提高,人们健康养生意识逐渐增强,康养旅游发展前景广阔,陵川县康养旅游资源极为丰富。近年来,虽然当地发展康养旅游取得了一定的成绩,但还存在诸多问题亟待解决。通过对陵川县康养旅游产业发展进行分析发现存在的不足,主要包括思想认识不足,社会参与不够;产业规划滞后,缺少统一指导;产品结构单一,产业融合程度低,品牌影响力较弱等问题。建议在发展中进一步深化思想认识,加大融合力度,加强宣传推介,提升品牌影响力,促进陵川县康养旅游产业蓬勃发展。

With the increasing improvement of living standards,people’s awareness of health preservation is gradually increasing,and the development prospects of health tourism are broad.Lingchuan County has extremely rich health tourism resources.In recent years,although the local development of health tourism has achieved certain results,there are still many problems that need to be solved urgently.By analyzing the shortcomings in the development of health tourism industry in Lingchuan County,mainly including insufficient ideological awareness and social participation;industrial planning lags behind and lacks unified guidance;problems such as a single product structure,low degree of industrial integration,and weak brand influence;it is recommended to further deepen ideological understanding,increase integration efforts,strengthen publicity and promotion,enhance brand influence,and promote the vigorous development of the health tourism industry in Lingchuan County during development.