社交编码与社交解码:百年红色记忆传承的社交媒体向度

Social Coding and Social Decoding:The Social Media Dimension of the Inheritance of the Century-old Red Memory

红色记忆是一代代中国共产党人在革命建设过程中给中国人民留下的不忘初心、砥砺前行的集体记忆,是中国共产党百年探索的证明,也是中国人民追忆传承的对象。进入社交媒体时代,社交媒体的信息传播方式和受众选择机制发生的变化,给红色记忆的传承带来了新契机和新挑战。因此,应在充分把握社交媒体信息传播方式和受众选择机制基础上,形成社交媒体视域下红色记忆传承的社交编码,为社交媒体空间中红色记忆传承的“量”“读”“用”等问题提供社交解码,推动红色记忆传承的数字化、社交化,实现红色记忆传承的与时俱进。

The red memory is made up of the imprint that generations of Chinese Communists have left on the Chinese people of staying true to their original aspiration and forging ahead with perseverance.It is not only a testament to the century-old exploration of the Communist Party of China,but also an object of remembrance and inheritance for the Chinese people.Entering the era of social media,the information transmission mode and audience selection mechanism of social media have changed,which brings new chances and challenges to the inheritance of red memory.On the basis of fully grasping the information transmission mode and audience selection mechanism of social media,the formation of social coding provides the social decoding for solving problems existing in the inheritance of red memory,so as to promote the digitalization and socialization of red memory and realize the inheritance of red memory with the times.