智能算法时代主流价值观传播的发展契机、现实困境及优化策略

The Development Opportunities,Realistic Dilemma and Optimization Strategies of the Mainstream Value Dissemination in the Era of Intelligent Algorithms

智能时代算法技术在信息传播领域的广泛应用使得主流价值观传播获得发展机遇,即智能算法推动主流价值观传播精准化、立体化。同时,“算法牢笼”限制主流价值观的传播渠道、“全景监狱”扰乱主流价值观的传播生态等挑战导致网络场域的风险不断暴露。鉴于此,应以主流价值观驾驭算法、强化媒体平台的科技伦理意识、培养平台用户的算法素质作为优化策略,推动算法时代主流价值观的有效传播。

In the era of intelligence,the wide application of algorithm technology in the field of information dissemination has given a development opportunity to the transmission of the mainstream value,which means that intelligent algorithms promote the accuracy and three-dimensional dissemination of mainstream values.At the same time,challenges such as“algorithmic cage”restricting the communication channels,“panoramic prison”disturbing the communication ecology,have led to the constant exposure of risks in the network field.In view of this,mainstream values should be harnessed to algorithms,the awareness of science and technology ethics of media platforms should be strengthened,and the quality of algorithms of platform users should be cultivated as an optimization strategy to promote the effective dissemination of mainstream values in the age of algorithms.