数字时代虚拟偶像文化特征研究

A Study on the cultural characteristics of virtual idols in the digital era

虚拟偶像是基于数字时代下先进动画技术与偶像文化、二次元文化的结合产生的,是一种极具时代文化特征的视觉艺术表现。虚拟偶像的诞生在二次元文化语境下,随着科技进步与社会文化的开放性、多样性发展,其逐步突破次元壁,一跃成为一种大众流行文化,引发了一场新文化浪潮。以虚拟偶像的诞生作为研究起点,分析了虚拟偶像所特有的文化特征,并对虚拟偶像的未来发展进行展望,从中获取虚拟偶像文化为我们带来的启示。

Virtual idols are visual artistic expression that combine advanced animation technology with idol and ACGN(animation,comic,game and novel)cultures in the digital era.They are a highly characteristic cultural phenomenon of the times.With the development of technology and social openness and diversity,virtual idols were born in the cultural linguistic context of ACGN and have gradually broken through the barrier of dimensions,becoming a popular culture of the masses and triggering a new cultural wave.Starting from the birth of virtual idols,this study analyzes their unique cultural characteristics and puts forward some expectations about their future development,so as to gain insights from the virtual idol culture.