乡村振兴背景下山东省农村电子商务发展研究

Research on the Development of Rural E-commerce in Shandong Province under the Background of Rural Revitalization

在当今的互联网时代,农村电子商务已成为促进乡村振兴战略目标实现的有效途径之一。山东省作为全国农业大省,农村电子商务发展已经取得一定的成果,但仍存在着农村电子商务配套设施不完善、产业分散、同质化严重、地区发展差异巨大、人才匮乏五大问题。如何解决这些问题,成为现阶段山东省农村电子商务发展的首要任务。

In the current era of the Internet,rural e-commerce has become one of the effective ways to achieve the strategic goals of rural revitalization.As a major agricultural province in China,Shandong Province has achieved certain results in the development of rural e-commerce.However,there are still five major problems:incomplete supporting facilities for rural e-commerce,scattered industries,severe homogenization,huge regional development differences,and talent shortage.How to solve these problems has become the primary task for the development of rural e-commerce in Shandong Province at present.