江苏沿洪泽湖世界级生态文化旅游区旅游品质调查研究——基于游客体验视角

nvestigation and Study on the Tourism Quality of the World Class Ecological and Cultural Tourism Area along Hongze Lake in Jiangsu Province——Based on the Perspective of Tourist Experience

当前,中国旅游业正迈入高质量发展阶段,旅游作为“幸福产业”的社会功能呼唤着旅游品质的提档升级。沿洪泽湖世界级生态文化旅游目的地培育是江苏省文化旅游十四五规划的重点项目,也是提升“水韵江苏”影响力和大运河文化带品牌形象的重要组成部分。本课题基于游客体验视角,对覆盖8个国家的853名游客进行调研与分析,进而提出世界级旅游品质提升的关键路径在于顶层设计和推进区域协同发展。因此,要加强业态融合,构建现代产业体系;塑造品牌,创新旅游营销形式。

Currently,China's tourism industry is entering a stage of high-quality development,and the social function of tourism as a“happy industry”calls for the upgrading of tourism quality.The cultivation of world-class ecological and cultural tourism destinations along Hongze Lake is a key project of the 14th Five Year Plan for Cultural Tourism in Jiangsu Province,and also an important component of enhancing the influence of“Water Charm Jiangsu”and the brand image of the Grand Canal Cultural Belt.This project is based on the perspective of tourist experience,conducting research and analysis on 853 tourists covering 8 countries,and proposing that the key path to improving the quality of world-class tourism lies in top-level design and promoting regional collaborative development.Therefore,it is necessary to strengthen the integration of business formats and build a modern industrial system;Create a brand and innovate tourism marketing forms.