大连港“港口中心”研学旅游产品设计研究

Research on the Design of Tourism Products for the“Port Center”of Dalian Port

作为一种新的研学旅游形式,“港口中心”在国外旅游产品开发中受到关注并出现一些实践案例。“港口中心”这一研学旅游形式是加强港城联系、传承港口文化、促进港口收入的多样化以及港城经济增长的有效手段之一。本文以大连港为对象,探究“港口中心”研学旅游产品设计内容:研学旅游资源类别划分、旅游主体的确定和旅游线路的设计。将大连港“港口中心”研学旅游资源分为两类,即知识类和体验类。阐述了港口、学校、旅行社三大研学旅游主体间的相互关系并围绕大连市中心城区的港区设计了两条研学旅游线路。

As a new form of research-oriented tourism,“port centers”have received attention and some practical cases have emerged in the development of foreign tourism products.The form of“port center”as a research-oriented tourism is one of the effective means to strengthen the connection between ports and cities,inherit port culture,promote the diversification of port revenue,and promote the economic growth of ports and cities.This article takes Dalian Port as the object to explore the design content of“Port Center”research tourism products:classification of research tourism resources,determination of tourism subjects,and design of tourism routes.Divide the research and tourism resources of Dalian Port's“Port Center”into two categories,namely knowledge and experience.Elaborated on the interrelationships among the three major research tourism entities of ports,schools,and travel agencies,and designed two research tourism routes around the port area in the central urban area of Dalian.