话语策略、合法性与商业模式创新关系研究

Research on the Relationship Among Discourse Strategy,Legitimacy and Business Model Innovation

商业模式创新往往面临合法性制约,话语策略是获取合法性的重要手段。文章在文献研究的基础提出假设:合法性获取正向影响商业模式创新;积极实施话语策略正向影响组织合法性获取;积极实施话语策略正向影响商业模式创新;合法性在积极实施话语策略与商业模式创新之间发挥着中介作用。通过实证研究验证了这些假设。

Business model innovation is often restricted by legitimacy,and discourse strategy is an important means to obtain legitimacy.On the basis of literature research,this paper puts forward four hypotheses.These hypotheses are legitimacy acquisition has a positive impact on business model innovation;actively implementing discourse strategy has a positive impact on organizational legitimacy acquisition;actively implementing discourse strategy has a positive impact on business model innovation;legitimacy plays a mediating role between actively implementing discourse strategy and business model innovation.These hypotheses are verified by empirical research.