网络疏离感对在线互动意愿的影响研究

A Study on the Influence of Network Dissociation on Online Interaction Intention

随着互联网经济的发展和网络应用的不断普及,在线互动的商业价值和社会效用日益凸显。本文从网络心理的角度,引入疏离感、自我表露等网络参与者个人特征因素,研究其对在线互动意愿的影响机制。研究发现,网络疏离感负向影响在线互动意愿;网络自我表露正向预测在线互动意愿;网络疏离感与网络自我表露之间呈现显著的负相关;网络自我表露在网络疏离感对在线互动意愿的影响中发挥了部分中介作用。研究结论丰富了现有在线互动意愿影响因素的研究,并为企业提升用户在线互动意愿提供相应的对策建议。

With the development of the internet economy and the continuous popularization of network applications,the commercial value and social utility of online interaction are increasingly prominent.This article introduces personal characteristics factors such as alienation and self disclosure from the perspective of online psychology,and studies their impact mechanism on online interaction willingness.Research has found that online alienation negatively affects online interaction willingness;Positive prediction of online interaction willingness through online self disclosure;There is a significant negative correlation between online alienation and online self disclosure;Online self disclosure plays a partial mediating role in the impact of online alienation on online interaction willingness.The research conclusion enriches the existing research on the influencing factors of online interaction willingness,and provides corresponding countermeasures and suggestions for enterprises to enhance users'online interaction willingness.