常德市旅游市场的营销分析

Marketing Analysis of Tourism Market for Changde City

常德市具有丰富的旅游资源,然而旅游市场的开发仍有很大的空间。基于旅游市场的类型和旅游市场的营销理论,结合常德市的旅游景点和旅游资源特点,从优势、劣势、机会、威胁四个维度分析常德市的旅游市场,提出常德市旅游市场的营销工作可聚焦于深入挖掘历史文化、因景而设宣传方式、加大网络宣传力度等方面。

Changde city has rich tourism resources,but there is still a lot of space for the development of tourism market.Based on the type of the tourism market and tourism market marketing theory,combining with the characteristics of tourist attractions and tourism resources in Changde city,the tourism market of Changde city from the four dimensions of advantages,disadvantages,opportunities and threats are analyzed,and puts forward that the marketing work of Changde city's tourism market can focus on the deep excavation of historical culture,the establishment of publicity methods based on the scene,and the enhancement of network publicity.