大数据时代下《商业预测》课程改革与设计

Course reform and design of Business Forecast in the Era of big Data

大数据时代的来临要求学生具备利用大数据技术对商务数据进行分析、挖掘和管理的能力。根据大数据时代下对商业预测知识的新需求并结合大数据管理与应用专业相关课程的性质和特点,本文分析该课程教学改革的必要性,并从教学目标、教学内容、课程思政、教学模式和教学评价等五个方面对课程进行设计,从而帮助学生满足大数据时代对于商业预测的知识储备以及实践能力需求。

The advent of the big data era requires students to have the ability to analyze,mine and manage business data using big data technology.According to the new demand for business forecasting knowledge in the big data era and in combination with the nature and characteristics of the relevant courses of the specialty of big data management and application,this study analyze the necessity of teaching reform of this course,and design the course in five aspects,including teaching mode and teaching evaluation,so as to help students meet the knowledge reserve and practical ability needs of business forecasting in the era of big data.