广州宗祠瑞兽元素在文创产品中的应用研究

Research on the Application of Guangzhou Ancestral Shrine Auspicious Beast Elements in Cultural and Creative Products

瑞兽装饰艺术常见于广州的宗祠中,是民俗文化的典型代表。文章以广州宗祠瑞兽装饰艺术作为主要研究对象,收集和整理广州宗祠瑞兽元素,分析瑞兽的艺术特征,并对其进行筛选、提取和重组,探寻瑞兽元素在文创产品设计的应用方法及途径,借此促进广州宗祠文化遗产活态传承。

The auspicious animal decorative art is often found in ancestral halls in Guangzhou,and is a typical representative of folk culture.This article takes the auspicious animal decoration art of Guangzhou ancestral hall as the main research object,collects and organizes the auspicious animal elements of Guangzhou ancestral hall,analyzes the artistic characteristics of auspicious animals,and screens,extracts and reorganizes its elements,and explores the role of auspicious animal elements in the design of cultural and creative products.The application methods and approaches are used to promote the living inheritance of the cultural heritage of Guangzhou ancestral halls.