基于SWOT-AHP模型的河南省文化旅游产业发展策略研究

Research on the Development Strategy of Cultural Tourism Industry in Henan Province Based on SWOT-AHP Model

文化及相关产业与旅游业融合发展已成为当前推动河南省经济转型发展的重要手段。文章基于SWOT-AHP分析模型,以河南省文化旅游产业发展为研究对象,将优势、劣势、机遇和挑战作为准则层,明确12个因素为指标层,将各因素重要程度量化并计算权重,绘制战略四边形判断战略总体方向。结果表明,河南省文化旅游产业处于WO扭转型战略区内的调整型策略区,可以在以下方面着重发力:利用政策机遇,积极探索文旅新业态;强化数智赋能,充分挖掘全省文化旅游资源;迎合消费升级,加快发展全链条文旅产业。

The cultural-tourism integration is crucial to the economic transformation and growth of Henan Province.Taking the the cultural tourism industry in Henan Province as the research object,the article adopts SWOTAHP analysis model to draw a strategic quadrilateral through selecting advantages,disadvantages,opportunities,and challenges as the criterion layer,and specifying 12 factors as the indicator layer,and then quantifying the significance of each factor and calculating the weight.The application results indicate that cultural tourism industry in Henan Province is in an adjustment-oriented strategic zone within the WO reversal strategic zone,and efforts can be focused on the following aspects:seizing policy opportunities to actively explore new forms of cultural tourism;Strengthening the empowerment of digital intelligence and fully tap into the cultural and tourism resources of Henan;Catering to consumption upgrading and accelerating the growth of the full-chain tourism industry.