海洋牧场建设中的渔文化产业创意研究

Research on fishery culture industry creativity in the construction of marine ranching

我国海洋牧场正处于转型升级的重要阶段,结合渔文化进行海洋牧场文化产业建设是未来海洋牧场发展的趋势。目前海洋牧场建设中渔文化产业所占比重较小、产业创意不鲜明,制约了海洋牧场文化产业的发展。文章从“渔文化+休闲渔业”“海工+牧场”“海岛+旅游”等模式对海洋牧场建设中渔文化产业创意进行探索,分析海洋牧场建设中渔文化产业化发展存在的相关问题,如:区域渔文化资源流失、保护利用意识不强;文化资源挖掘不深、产业深度融合不高;文化宣传力度较小、开发利用规模有限等。提出合理规划资源,促进渔文化与时俱进;创新产业项目,打造综合型海洋牧场文化产业;创新开发模式,制定新型营销策略等对策建议,以期为海洋牧场文化产业发展提供参考路径。

China's marine ranching is in an important stage of transformation and upgrading.It is an important trend for the future development of marine ranching to carry out construction on cultural industries in combination with fishery culture.However,the proportion of fishery cultural creative industries in the construction of marine ranching is small,and the creativity of industries is not clear,which restricts the construction of cultural industries of marine ranching.This paper explores the fishery culture creative industry in the construction of marine ranching from the aspects of"fishery culture+recreational fishery","marine engineering+ranching"and"island+tourism",and points out the relevant problems in the development of fishery culture industrialization in the construction of marine ranching.For example,the regional fishery culture resources are lost,and the awareness of protection and utilization is not strong.Cultural resources are not excavated deeply and the scale of development and utilization is limited.The cultural publicity is weak,and the industrial integration is not high.Finally,it is proposed to plan resources reasonably and promote fishery culture to keep pace with the times,innovate industrial projects to create a comprehensive marine ranch cultural industry,innovative development model,formulate new marketing strategies and other countermeasures,in order to put forward suggestions for the creative research of fishery culture industry in the construction of marine ranching.