农产品区域公用品牌形象设计探讨——以安徽为例

Discussion on the Design of Regional Public Brand Image of Agricultural Products——Taking Anhui as an Example

通过探讨安徽农产品区域公用品牌的形象建设,提出具有创新性、可行性的设计方法。确立提升品牌形象地域性、标准性、情感化的设计原则,建立提升安徽农产品区域公用品牌形象的路径,从品牌定位、品牌形象的标准化构建、传播渠道的创新这几方面展开,提升区域品牌的形象与影响力,提高区域农产品经济效益,推进乡村振兴的进程。通过对安徽农产品区域公用品牌形象的提升,强化区域公用品牌竞争力,实现乡村振兴产业持续性兴旺,从农业大省逐步过渡到农业强省。

By exploring the image building of Anhui agricultural products regional public brand,this article proposes innovative and feasible design methods.The design principles of region,standardization,and emotionalization are established to enhance the brand image.The path to improve the image of Anhui agricultural products regional public brand is established,which is carried out from the aspects of brand positioning,standardized construction of brand image,and innovative communication channels.The goal is to enhance the image and influence of the regional brand,improve the economic efficiency of regional agricultural products,and promote the process of rural revitalization.Through the improvement of the image of the Anhui agricultural products regional public brand,the competitiveness of the regional public brand is strengthened,and the sustainable prosperity of the rural revitalization industry is achieved.The province is gradually transitioning from a big agricultural province to an agricultural powerhouse.