基于SWOT分析的陕南康养产业发展对策研究

Development Countermeasures of Health Care Industry in Southern Shaanxi Based on SWOT Analysis

康养产业是陕南“乡村振兴”战略实施的重要产业,其可持续发展研究对于陕南地区经济增长具有重要意义。利用SWOT分析方法,对陕南发展康养产业进行优势、劣势、机遇和威胁分析,认为区域内气候环境条件优越,生物资源丰富,康养资源多样且特色明显,政策支持有力,市场前景广阔,但基础设施建设滞后,专业人才短缺,康养设施不完善,产品不丰富,知名度不高。藉此提出系列发展对策或建议。

Health care industry is an important industry for the implementation of the“rural revitalization”strategy in southern Shaanxi,and the research for its sustainable development is of great significance to the economic growth of southern Shaanxi.Using the SWTO analysis method,this paper analyzed the advantages,disadvantages,opportunities and threats of the development of health care industry in southern Shaanxi.The results believed that this region had a superior climate environment,abundant biological resources,diverse and distinctive health care resources,strong policy support,and broad market prospects,but the infrastructure construction was lagging behind,professional talent was scarce,health care facilities were not perfect,products were not abundant,and popularity were not high.Therefore,this paper proposed a series of development strategies or suggestions.