浅析传统凤鸟元素在标识设计中的应用

Analysis of the Application of Traditional Phoenix and Bird Elements in Logo Design

为了促进中国传统元素向现代设计的转化,通过阅读文献,在对传统凤鸟元素各阶段设计和已有标识进行案例分析的基础上,形成了“清廉天津”标识设计,旨在促进传统文化元素在创新中赋予现代设计新的活力。

In order to promote the transformation of traditional Chinese elements into modern design,the study has read the literature,and based on case studies of the phoenix and bird elements and existing logos,has developed the Logo design of"Qinglian Tianjin",which aims to promote the innovation of traditional cultural elements to give new vitality to modern design.