生态认知和社会化服务对农户农药减量施用行为的影响——基于重庆市水稻种植户的调研数据

Effects of ecological cognition and social services on the pesticide reduction behavior of farmers:based on survey data of rice growers in Chongqing

为探究农户农药减量施用的影响机制,本研究基于重庆104份水稻种植农户样本数据,以农户的生态认知、社会化服务和政策激励为重要支撑,构建农户农药减量施用行为的影响机制及分析框架,并采用多元线性回归模型、泊松分布回归模型和中介效应分析模型对其进行实证检验。结果表明:社会化服务对农药减量施用有显著正向影响,通过购买社会化服务组织提供的农药减量技术措施可以显著减少农药施用量;生态认知对农药减量施用有显著正向影响,农户的生态认知水平越高,便会更愿意保护生态环境而减少农药施用;生态认知在社会化服务对农户农药减量施用行为的影响中起中介作用,社会化服务组织在推广宣传农药减量技术的过程中,可以向农户普及相关知识从而提高生态认知,有利于农药减量施用;社会化服务通过提升生态认知影响农户农药减量施用的中介效应被政策激励正向调节,政府开展实施的宣传教育、技术培训、价格补贴强化了农户生态认知对农药减量施用程度的正向影响。研究表明,完善社会化服务体系、提高生态认知水平以及着力落实农药减量施用政策激励可以作为推进农药减量化的重要思路。

The study explored the impact mechanisms of reduced pesticide application among farmers.The impact mechanism and analysis framework of the pesticide reduction behavior of 104 rice planting farmers in Chongqing were surveyed,with ecological cognition,social services,and policy incentives of farmers as important supports.The data were empirically tested using multiple linear regression,Poisson distribution regression,and mesomeric effect analysis models.The results revealed that a significant positive impact of socialized services on reduced pesticide application.Technical measures to reduce the purchase of pesticides provided by socialized service organizations can significantly reduce the use of application.Ecological cognition has a significant positive impact on reducing applied pesticides.The higher the level of ecological cognition of farmers,the more willing they are to protect the ecological environment and reduce pesticide application.Ecological awareness plays a mediating role in the impact of social services on the pesticide reduction and application behavior of farmers.Social service organizations can disseminate relevant knowledge to farmers by promoting pesticide reduction technologies,thereby improving ecological awareness and facilitating pesticide reduction and application.Policy initiatives positively regulate the mesomeric effect of socialized services on farmers′reduced pesticide use through ecological cognition.Publicity and education,technical training,and price subsidies implemented by the government have strengthened the positive impact of farmers′ecological cognition on the degree of reduced pesticide use.The findings indicate that improving the socialized service system,improving ecological awareness,and focusing on implementing policy incentives for pesticide reduction can be important ideas for promoting pesticide reduction.