乡村振兴视域下湛江市红色旅游发展路径研究

A Study on the Development Path of Zhanjiang Red Tourism from the Perspective of Rural Revitalization

随着乡村振兴战略的全面铺开,红色旅游热度逐渐提升。湛江市地处雷州半岛,是拥有丰富而独特红色文化资源的海滨城市,当地红色旅游发展对实现乡村振兴具有重要意义。然而湛江市红色旅游发展却远远落后于中国其他地区,分析湛江市红色旅游发展的现实困境,提出湛江市红色旅游发展应创新红色旅游资源开发模式、完善红色旅游配套基础设施、培养红色旅游服务质量人才、发挥红色旅游融媒体传播优势的对策建议。

With the full implementation of the rural revitalization strategy,the popularity of red tourism has gradually increased.Zhanjiang is located in Leizhou Peninsula and is a coastal city with rich and unique red cultural resources.The development of local red tourism is of great significance to the realization of rural revitalization.However,the development of red tourism in Zhanjiang is far behind that of other regions in China.This paper analyzes the current dilemma of the development of red tourism and puts forward that the development of red tourism in Zhanjiang should innovate the development mode of red tourism resources,improve the supporting infrastructure of red tourism,cultivate the talents of red tourism service quality,and give full play to the advantages of red tourism and media communication.