摘要
冰雪旅游与数字经济深度融合有助于促进冰雪旅游产业结构优化,提升冰雪旅游竞争力。采用资料收集与现场调查相结合的方法,对黑龙江省的冰雪旅游开发状况及发展的有利条件进行了研究,并对其进行了初步的探索。进而,就黑龙江省在发展的新形势下,如何提高其在未来的发展水平制定了相应的发展战略:进行数字变革,促进虚拟旅游;建设旅游业的信息化系统,提高旅游业的信息化程度;推动文化旅游产业的发展,加强区域合作。希望能在此基础上提高我国的冰雪旅游水平,从而推动黑龙江省的发展。
The deep integration of ice and snow tourism and digital economy helps to promote the optimization of the structure of ice and snow tourism industry and enhance the competitiveness of ice-snow tourism.By using the method of combining data collection and onsite investigation,the development status and favorable conditions of ice and snow tourism in Heilongjiang Province were studied,and a preliminary exploration was carried out.Then,how to improve the development level of Heilongjiang Province in the future under the new situation of development,this paper formulates the corresponding development strategies for it.Digital transformation to promote virtual tourism;Construction of tourism information system to improve the degree of tourism information;Promoting the development of cultural tourism industry to strengthen regional cooperation.On this basis,we hope to improve the level of ice and snow tourism in our country,so as to promote the development of Heilongjiang Province.
出处
《河北旅游职业学院学报》
2023年第3期33-38,共6页
Journal of Hebei Tourism College
基金
2022年度吉林省高等教育教学改革研究课题“体教融合背景下高校体育教学融入思政教育策略与路径研究”(编号:20224BRY8PG004Q)。
关键词
数字经济
冰雪旅游业
数字化
创新
digital economy
ice and snow tourism
digitization
innovation
