讲好中国革命故事:红色旅游演艺游客体验研究——以实景演出《井冈山》《中国出了个毛泽东》为例

Telling the Story of the Chinese Revolution:A Study of the Tourist Experience in Red Tourism Performance:Taking Live Performance Jinggang Mountain and China has Brought Forth a Mao Zedong as Examples

选取实景演出《井冈山》《中国出了个毛泽东》为案例,基于在线评论数据研究红色旅游演艺游客体验。研究发现:观众主要从评价主体、演出环境及服务、演艺设计与舞台元素、红色文化感知、游客体验对比和游客体验评价6个类目形成体验感知。红色旅游演艺是红色文化与旅游的深度融合,实景演出形式颇受好评;演出环境及服务是游客体验的保障因素,应兼顾标准化与灵活性;演艺设计与舞台元素是游客体验的核心因素,艺术与技术有机结合;红色文化感知是游客体验的独特要素,关系到红色基因传承效果;知名演艺项目是游客体验的参照对象,深耕文化沃土方可独树一帜;现阶段红色旅游演艺游客体验评价较好,融合无止境创新不停歇。

This paper selects the live performances China has Brought Forth a Mao Zedong and Jinggang Mountain as cases to examine the red tourism performance tourist experience based on online review data.The study finds that the audience main⁃ly formed their experience perceptions from six categories--evaluated subjects,performance environment and services,perfor⁃mance design and stage elements,red culture perception,tourist experience comparison and tourist experience evaluation.Tour⁃ism performance is a deep integration of red culture and tourism,and the form of live performance is well received.Performance environment and service is a guarantee factor for tourists’experience,and its standardization and flexibility should be balanced.Performance design and stage elements are the core factors for tourists’experience,and art and technology should be organi⁃cally combined.Red culture perception is a unique element of tourists’experience,and it is related to the effect of red genetic inheritance.Well-known performance projects are the reference object for tourists’experience,and it’s necessary to be deeply rooted in the local culture.Currently,tourists’evaluation of red tourism performance is quite positive.It continuously integrates and innovates without stopping.