数字经济对农村产业融合发展的影响研究——基于交易成本角度

Research on the Impact of Digital Economy on Rural Industrial Integrated Development Based on Transaction Cost

数字经济正逐步成为我国经济高质量发展的强大引擎,对我国数字乡村建设和农村产业融合发展发挥着重要作用。从数字经济降低交易成本的作用机理出发,分析数字经济对我国农村产业融合发展的促进作用是一个可行的视角。评估数字经济对我国农村产业发展的影响,分析我国数字乡村建设的现状和问题,运用交易成本理论分析数字技术应用对降低农业生产、销售以及金融服务等环节交易成本的作用,发现数字乡村建设进程中所形成的多种农村产业融合模式,并提出促进我国数字经济和农村产业融合发展的政策建议。

The digital economy is gradually becoming a powerful engine for high-quality economic development in China and plays an important role in the construction of digital villages and the integrated development of rural industries.Starting from the mechanism of reducing transaction costs in the digital economy,it is a feasible perspective to analyze the role of the digital economy in promoting the integration and development of rural industries in China.This paper evaluates the impact of the digi⁃tal economy on the development of rural industries in China,analyzes the current situation and problems in the construction of digital villages in China,and uses transaction cost theory to analyze the role of digital technology applications in reducing trans⁃action costs in agricultural production,sales,and financial services.It finds out various rural industrial integration modes formed in the process of digital rural construction,and proposes policy suggestions to promote the integrated development of digital economy and rural industries in China.