龙岩市表演艺术类非遗旅游开发模式研究

Research on the tourism development model of performing arts intangible cultural heritage in Longyan City

表演艺术类非遗在旅游开发上具有天然的优势,其在地性、娱乐性、观赏性特征贴合了旅游者寻求差异性的消费心理,能够创造潜在的消费市场。龙岩市表演艺术类非遗的资源禀赋突出,具有较大旅游开发价值,通过遵循追随时代原则、保护与开发并重原则、市场导向原则等,采取景区依托模式、主题公园(乐园)模式、非遗博物馆模式、旅游演艺模式、旅游衍生文创模式、研学旅行模式等开发模式,开启龙岩市文化和旅游深度融合与协同发展的新格局。

Performing arts intangible cultural heritage has natural advantages in tourism development.Its local,entertaining and ornamental characteristics fit the tourists' consumption psychology of seeking differences and can create a potential consumer market.Longyan is endowed with outstanding resource in performing arts intangible cultural heritage and great tourism development value.By following the development principles of following the times,paying equal attention to both protection and development,and market-orientation,Longyan adopts the development modes of scenic spot support mode,theme park(paradise) mode,intangible cultural heritage museum mode,tourism performance mode,tourism derived cultural and creative mode,research and learning travel mode,etc.,so as to open a new pattern of in-depth integrated and coordinated development of culture and tourism in Longyan City.