颠覆性创新对平台生态系统的影响

Impact of disruptive innovation on platform ecosystems

探讨颠覆性创新反作用于平台生态系统的影响对平台企业创新与发展具有重要意义。基于模块化理论研究视角,以短视频巨头抖音平台为研究对象,分析颠覆性创新影响平台生态系统的作用机理,从平台模块交互行为、创新结构及平台治理机制三方面,结合抖音平台实际情况进行深入分析,总结出颠覆性创新对于平台生态系统的影响机制。研究发现,颠覆性创新对平台生态系统的影响表现为:改变模块交互行为,各模块内部自主性提高,加快平台生态系统价值创造;简化平台治理机制,提升平台生态系统治理效率,有助于平台稳定良性运行;优化平台创新结构,打破平台生态系统创新瓶颈,进一步促进平台快速发展。

It is of great significance for the innovation and development of platform enterprises to explore the impact of disruptive innovation on the platform ecosystem.Based on the research perspective of modularization theory,taking the short video giant Tik-Tok platform as the research object,the mechanism of impact of disruptive innovation on the platform ecosystem is analyzed.The impact mechanism of disruptive innovation on the platform ecosystem is summarized from three aspects of platform module interaction behavior,innovation structure and platform governance mechanism in combination with the actual situation of Tik-Tok platform.It is found that the impacts of disruptive innovation on the platform ecosystem are as follows:Changing the interaction behavior of modules,improving the internal autonomy of each module,and accelerating the value creation of the platform ecosystem;Simplifying the platform governance mechanism,improving the governance efficiency of the platform ecosystem,and contributing to the stable and benign operation of the platform;Optimizing the platform innovation structure,breaking the bottleneck of platform ecosystem innovation,and further promoting the rapid development of the platform.