广东省珠玑巷游客寻根旅游体验对文化认同建构的影响

The Influence of Roots-hunting Tourism Experience of Tourists on Cultural Identity Construction in Zhuji Lane,Guangdong Province

对根与土的眷恋是中华民族的文化基因,寻根旅游的过程伴随着旅游者文化认同的建构。作为历史上广府先裔的栖息地,南雄市珠玑巷是国内重要寻根地之一。采用定性定量相结合的研究方法,探究寻根旅游对文化认同建构的影响。通过隐喻抽取技术构建寻根旅游者的共识地图,并结合已有研究成果提出影响机制模型,运用结构方程模型对假设模型进行检验。结果表明:寻根旅游体验包括情感体验和价值认知;积极和消极的情感体验均通过个人参与的中介效应影响寻根旅游者的文化认同,但价值认知对个人参与的影响不显著;寻根旅游者的文化认同包括宗族认同和地方认同,宗族认同对地方认同有正向影响。

The attachment to roots and soil is the cultural gene of the Chinese nation,and the process of root-hunting tourism is accompanied by the construction of cultural identity for tourists.As the historical habitat of the ancestors of Guangfu,Zhuji Lane in Nanxiong County is one of the important root-hunting places in China.This study uses a combination of qualitative and quantitative research methods to explore the impact of root-hunting tourism on the construction of cultural identity.The consensus map of root-hunting tourists is constructed by metaphorical extraction method,and the influence mechanism model is proposed by combining the existing research results,and the hypothesis model is tested by using structural equation modeling.The results show that(1)the experience of root-hunting tourism includes emotional experience and value perception;(2)both positive and negative emotional experiences affect the cultural identity of root-hunting tourists through the mediating effect of personal participation,but value perception does not have a significant effect on personal participation;(3)the cultural identity of root-hunting tourists includes clan identity and local identity,and clan identity has a positive effect on local identity.