文创产品价值创造与产业链发展

Research on the Value Creation of Cultural and Creative Products andthe Development of Industrial Chain

文创产品具有文化价值,通过其可以了解不同地区以及不同历史时期的社会形态、精神文化;同时,文创产品还具有审美价值和产业价值,对于经济社会高质量发展意义重大。因此,文创产品的开发除应具备文化属性外,还应坚持创意性、功能性、经济性等原则。以山西文创产品为代表,探索文创产业发展路径,景区与游客相结合,线上与线下相结合,传统与现代相结合,促进文创产业链高质量发展。

Cultural and creative products have cultural value,through which we can understand the social form,spirit and culture of different regions and different historical periods;at the same time,cultural and creative products also have aesthetic value and industrial value,which have great significance for high-quality economic and social development.Therefore,the development of cultural and creative products should not only have cultural attributes,but also adhere to the principles of creativity,functionality and economy.With Shanxi cultural and creative products as the representative,explore the development path of cultural and creative industry,combine scenic spots with tourists,combine online and offline,combine traditional and modern,and promote the high-quality development of cultural and creative industry chain.