广东省第十六届运动会赛后体育文化品牌开发与研究

Development and Research of Post-Competition Sports Culture Brands of the 16th Guangdong Provincial Games

广东省第十六届运动会作为一项重要的体育盛事,其赛后体育文化品牌的开发与研究具有重要的意义。该文通过文献资料法、访谈法、逻辑分析法等研究方法,对广东省第十六届运动会赛后体育文化品牌的开发与研究进行探索。研究认为,体育文化品牌的开发与研究对当地体育人文以及经济社会发展具有积极的推动作用。具体研究内容包括体育文化品牌的定义、重要性、开发原则和方法,以及对赛后体育文化品牌开发情况的分析,包括目标、策略和面临的挑战。旨在通过强化知名度和引领作用,提高经济效益和激发内生动力等路径分析,为推动体育文化品牌的进一步发展和提升提供一些有价值的经验和参考。

As an important sports event,the development and research of the post-competition sports culture brands of the 16th Guangdong Provincial Games is of great significance.This article explores the development and research of the post-competition sports culture brands of the 16th Guangdong Provincial Games through research methods such as the literature method,interview method and logical analysis method.It is believes that the development and research of sports culture brands have a positive effect on promoting local sports humanities and economic and social development.The specific research content includes the definition,importance,development principles and methods of sports culture brands,as well as the analysis of the development of post-competition sports culture brands,including goals,strategies and challenges.The purpose is to provide some valuable experience and references for promoting the further development and enhancement of sports culture brands through analyzing the paths of strengthening the popularity and leading role,improving economic benefits and stimulating endogenous power.