中国化妆品企业数字化转型的挑战与应战

Challenges and countermeasures of digital transformation for Chinese cosmetic enterprises

中国化妆品企业的高质量发展离不开数字化转型的助力。数字化转型需要在总结过往经验教训的基础上,认清进一步深化发展所面临的观念、人才、组织、流程、技术、数据等主要挑战,朝着智能化、个性化和人性化的未来愿景迈进,努力提升整体规划的前瞻性、具体方案的可操作性和整体推进的坚韧性。

The high-quality development of Chinese cosmetic enterprises cannot be separated from the help of digital transformation.For digital transformation,past lessons learned should be summarized,and the main challenges for further development should be clearly understood,including the challenges in concepts,talents,organizations,processes,technologies,data,etc.The aims are intelligence,personalization and humanization.Moreover,the foresight of the overall planning,the operability of the specific program,and the resilience of the overall promotion should be improved.