国潮插画艺术在商业包装设计中的应用研究

Research on The Application of China-chicIllustration Art in Commercial Packaging Design

企业外包装设计是产品销售能否取得优秀成绩的关键因素,明确当今时代的外包装潮流、包装有效使用,这对于提高外包装的吸引力和增加产品营业额具有推动作用。近些年在保护中华民族优秀传统文化的号召下诞生了一种新潮流——国潮。国潮插画渐渐成为了当下潮流代表,进而成为从中华文化中产生的包装新形式。国潮插画风格不但使产品的销售渠道得到拓宽,还为产品的外包装设计寻找到新的灵感。

Enterprise outer packaging design is the key factor of product sales can achieve excellent results,clear the current era of outer packaging trend,effective use of packaging,which will improve the attractiveness of outer packaging and increase product turnover has a driving role.In recent years,under the call to protect the excellent traditional culture of the Chinese nation in the birth of a new trend“Chinachic”.China-chic illustration has gradually become the current trend representative,from the Chinese culture produced in the new situation of enterprise packaging.China-chic illustration-style not only expands the sales channels of products,but also finds new inspiration for the packaging design in the future.