基于交互式理念的儿童食品包装结构设计研究

Research on The Structure Design of Children’sFood Packaging Based on Interactive Concept

随着我国经济的发展,全新的交互式包装结构设计理念正在逐步兴起,基于消费者认知心理的不同,对包装进行系统的改良和升级,通过结构变化让消费者和包装之间形成互动交流并且产生愉快的情感体验。与此同时,儿童成长是社会关注的焦点问题,儿童食品包装的作用日益突出,从最初关注的食品安全上升到包装附加的功能性、趣味性和互动性,儿童食品包装被人们赋予了更高的期待。交互式包装结构以儿童为立场进行人文设计,满足他们对探索和交流的渴望,搭建儿童与食品包装之间互动的桥梁,进而给产品带来更多的活力。

With the development of our economy,the new interactive packaging structure design concept is rising gradually,it is based on the consumer cognitive psychology of the different packaging system to improve and upgrade,through the structure change,let the consumer and packaging interaction and produce a pleasant emotional experience.At the same time,children’s growth is the focus of social attention,the role of children’s food packaging is becoming increasingly prominent,from the initial concern of food safety,to the packaging of additional functionality,fun and interactive,children’s food packaging has been given higher expectations,interactive packaging structure for children as a humanistic design.Satisfy their desire for exploration and communication,build a bridge between children and food packaging interaction,and then bring more vitality to the product itself.