当代儿童食品包装中的人性化设计研究

Research on Humanized Design inContemporary Children’s Food Packaging

儿童的生理和心理正处于快速成长的时期,其分辨问题和处理事情的能力较低,是比较特殊的一类消费群体。通过关注儿童食品包装的人性化设计,准确把握儿童的生理特点和心理特征,在儿童食品包装中倾注更多的人文关怀,将对儿童的关爱更好的体现出来。本文通过阐述当代儿童食品包装人性化设计的重要性,根据实际情况提出当代儿童食品包装中的人性化设计路径,以此在儿童食品包装中体现出对儿童的关爱。

Children’s physiology and psychology are in a period of rapid growth,and their ability to distinguish problems and deal with things is low,so they are a relatively special consumer group.By paying attention to humanized design in children’s food packaging,accurately grasping children’s physiological and psychological characteristics,and pouring more humanistic care into children’s food packaging,the care for children will be better reflected.This paper expounds the importance of humanized design in contemporary children’s food packaging,and puts forward the humanized design path in contemporary children’s food packaging according to the actual situation,so as to reflect the care for children in children’s food packaging.