基于图像叙事的红色文创包装视觉表现研究

Research on Visual Representation of Red Cultural andCreative Packaging Based on Image Narration

本文旨在为图像叙事在红色文创包装上研究合适的设计方法。通过文献等相关资料的梳理,对图像叙事的相关理论进行梳理总结,分析图像叙事与包装设计结合的优势;再结合图像叙事与红色文创的内核,制定红色文创与包装叙事设计的流程,即确立构建叙事文本、选择叙事途径、视觉形象的呈现、精神的传播四大流程;结合对红色文创的设计实践,分析两者结合的内在核心。在叙事学指导下的图像叙事,为基于红色精神的文创包装设计提供新的设计参考和设计思路,以文创包装作为红色文化痕迹传播的载体,可扩宽红色精神的传播途径,也有利于推动社会与经济效益的统一。

The purpose of this paper is to study appropriate design methods for image narration in red cultural and creative packaging.Through combing the literature and other relevant materials,this paper combs and summarizes the relevant theories of image narration,analyzes the advantages of the combination of image narration and packaging design,and then combines the core of image narration and red cultural creation to develop the process of red cultural creation and packaging narrative design,which are the four major processes of establishing narrative text,choosing narrative approach,visual image presentation,and spiritual transmission,and combines the design practice of red cultural creation,Analyze the internal core of the combination of the two.The image narration under the guidance of narratology provides a new design reference and design idea for the cultural and creative packaging design based on the red spirit.Taking the cultural and creative packaging as the carrier of the transmission of the red cultural traces can broaden the transmission path of the red spirit,and is also conducive to promoting the unity of social and economic benefits,and deeply respond to the integrated development of culture and tourism required by the country.