符号学视角下潮汕地域特色文创产品设计研究

Research on the Design of Chaoshan RegionalCharacteristic Cultural and Creative Productsfrom the Perspective of Semiotics

以潮汕地域文化为基础展开研究,设计具有地方文化特色的文创产品。首先将符号学理论进行了阐述,以符号学理论为基础对潮汕地域特色文化从语构、语义、语用和语境四个维度解析,获取出潮汕地域特色文化中造形要素、文化要素和审美要素等内容,再结合现代审美特点及时代特征应用于设计实践中,创新性设计出潮汕地域特色文创产品,促进潮汕文旅产业的高质量发展,为文创产品基于地域特色的设计提供具有可行性的思考方向。

Based on the regional culture of Chaoshan,this paper designs cultural and creative products with local cultural characteristics.Firstly,the semiotic theory is elaborated,and based on the semiotic theory,the regional characteristic culture of Chaoshan is analyzed from four dimensions,namely,language structure,semantics,pragmatics and context,so as to obtain the form elements,cultural elements and aesthetic elements in the regional characteristic culture of Chaoshan.Then,combining with the modern aesthetic characteristics and the characteristics of The Times,it is applied to the design practice.Innovatively designed cultural and creative products with regional characteristics of Chaoshan,promoted the high-quality development of Chaoshan cultural and tourism industry,and provided feasible thinking directions for the design of cultural and creative products based on regional characteristics.