少儿美术品牌产品设计研究——以红黄蓝少儿美术学校为例

Research on Children’s Art Brand Product Design -TakingRed, Yellow and Blue Children Art School as an Example

随着我国教育水平的提高,许多家庭越来越关注少儿的美术教育。与此同时,少儿美术学校和教育机构也在迅速发展并逐渐增加。在激烈的竞争下,少儿美术学校品牌产品在包装设计中的识别性也需要相应的改变。本文讨论和研究了少儿美术学校品牌产品的视觉设计和包装设计,以红黄蓝少儿美术学校为例,研究了少儿美术品牌产品的包装设计原理及其包装设计策略,并强调美术品牌产品包装设计在少儿美术教育中的重要性。少儿美术学校对品牌产品包装设计的研究可以扩大其宣传效果,有助于吸引少儿的注意力,促进其情感认同,希望美术教育行业能够更多关注少儿美术用品包装。

With the improvement of education level in China,many families pay more and more attention to cultivate children’s art education.At the same time,children’s art schools and educational institutions are also developing rapidly and gradually increasing.Under the fierce competition,the recognition of children’s brand products in packaging design also needs to be changed accordingly.This paper discusses and studies the visual design and packaging design of children’s brand products in children’s art school,taking Red,Yellow and Blue Children’s Art School as an example to study the packaging design principles and packaging design strategies of children’s art brand products,and emphasizes the importance of children’s art brand product packaging design in children’s art education.Children’s art school on children’s brand product packaging design research can expand its publicity effect,at the same time help the brand attract children’s attention,promote emotional identity,also hope that children’s art education industry can pay more attention to children’s art products packaging.